When managing a business, finding the time to create and write content can seem like a distant dream. It’s also not unusual to question ‘what’s the point of writing content?’ when prioritising your resources. We get it. That’s why we are here to demystify the purpose of written content and [...]
There are two types of people when national days such as Valentine’s Day approaches: those who embrace and those who loathe it. No matter what the response, the value of national days from a marketing aspect should not be ignored. Recognisable events are a great way to engage any current [...]
Let’s be honest. If you want your business to be represented at the top of your industry and attract clients and customers, then you need to be portraying a true-to-life depiction of your business to the outside world. But which channels do you use? Should you be on Pinterest [...]
During the industrial revolution a multitude of factors including a higher volume of goods being able to be produced and therefore sold, caused the concept of marketing to be born. The producers of these goods were required to find new ways of informing consumers about their products. How marketing has [...]
There’s no doubt that the latest news in the social media world has shocked everyone, clients such as Twitter themselves have seen a huge shake-up in their followers, losing 7,700,000. Twitter have said that the big purge is not about targeting individual users, but about eliminating the bots and the [...]
Many small businesses overlook PR as part of their overall marketing strategy; often thinking that they don’t have the right experience to do it effectively or that a PR agency would be too expensive. While PR can be a bit of a steep learning curve, compared to some other marketing [...]
Should your business jump on the Christmas marketing bandwagon and add some festive cheer to your brand? Izzy Pink shares tips and advice in this post.
Should your business jump on the Christmas marketing bandwagon and add some festive cheer to your brand? Izzy Pink shares tips and advice in this post.
Should your business jump on the Christmas marketing bandwagon and add some festive cheer to your brand? Izzy Pink shares tips and advice in this post.
What metrics should you be measuring to see if your marketing activities are generating positive ROI, and if not how can you improve results? Answers here.
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