Is your marketing lacking direction? Have your campaigns started to fall flat? Or are you just generally struggling to get anyone to give a damn about what your business has to offer? We’ve got news for you: the problem probably lies in your digital marketing strategy — or lack of. [...]
Conventional marketing advice will often tell you that you need to split your content into ‘content pillars’. These pillars help you organise your content and are useful to have when you’re lacking inspiration or trying to plan out your weekly or monthly calendar. But are these pillars stifling your [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most [...]
When it comes to Christmas marketing ideas, everyone tends to focus on the build-up. But what about the day itself and post-Christmas? Those limbo days when everyone is made up of 50% chocolate, 10% Baileys and 40% [insert favourite festive foods here]. When people are lounging around, not sure [...]
That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until [...]
Twitter — the birthplace of the #hashtag, home of memes and the downfall of Donald Trump. Founded in March 2006, Twitter is one of the longest-standing social media platforms, celebrating its 15th birthday this year (who remembers the iconic egg avatar from way back when?!). So, what makes Twitter [...]
Now one of the biggest players in the social media world, Instagram is the dog's bollocks if you have a visually appealing brand. Over the past decade, it has become far more than a simple photo-sharing app, with rapid growth leading Facebook to acquire the platform for a whopping [...]
SEO. SERP. EAT. So many acronyms, but what do they all mean? Search engine optimisation (SEO) is the process of improving your website's visibility in search results and, in turn, driving more traffic towards your site and business. The purpose of an effective SEO strategy is to make it [...]
Email is nothing new; it’s a tried-and-tested platform that businesses all around the world rely on every single day. But ‘tried and tested’ doesn’t mean there aren’t plenty of ways to spruce up your email marketing and bring in results. Email is widely considered to be the top communication [...]
Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where [...]
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