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The Ultimate Press Release: What To Include

The Ultimate Press Release: What To Include

One of the best ways to promote your company or brand, especially if you’re a small or medium sized business with only a tight budget, is with a well targeted press release. There’s an art to writing a good press release, here I share our tips for getting press...
PR: Tips and Tricks For Using Influencers

PR: Tips and Tricks For Using Influencers

Do you want to increase your reach? ‘Reach’ is a term that gets much bandied around in digital marketing circles: it’s a measure of how well your social media activities are doing, and an indicator of how many people are getting exposure to your brand / company. But...
Guest Blogs Are Great For PR!

Guest Blogs Are Great For PR!

If you’re asked to contribute a guest blog to be featured on someone else’s website: grab the opportunity! Guest blog posts are an excellent chance to raise your profile, whether that is your professional status, your business or your brand. For those that are not...
How PR And Marketing Can Work Together

How PR And Marketing Can Work Together

Are you a little confused about what marketing agencies and PR agencies do? It’s not uncommon for us to hear businesses saying, ‘I’m not really sure whether I should be spending money with a marketing agency, or a PR agency.’ I’ve noticed lots of conversations...
Influencer Marketing: Who Matters For Your Local Biz?

Influencer Marketing: Who Matters For Your Local Biz?

You may have heard of the term ‘influencer marketing’ or be aware of ‘online influencers’. These are the people who have vast Twitter followings, huge Klout scores and only have to Instagram their lunch to receive numerous likes and reposts! Influencer Marketing...
How To Get Press Coverage For Your Local Business

How To Get Press Coverage For Your Local Business

Local press coverage for your business, as opposed to advertising, is something most businesses would like: free publicity always goes down well! It’s also something that is achievable if you bear a few key points in mind. Whether it’s your local paper, online...